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Nearly half of new Netflix signups are for its ad tier

It turns out a lot of people would rather save money than avoid ads.

7/18/24 4:44PM

Netflix’s ad tier is making up a growing share of its new signups. In places where you can get the $6.99 ad service, it accounted for 45% of new signups in the second quarter, up from 40% in Q1.

In May, Netflix told advertisers its ad-supported tier had amassed 40 million subscribers globally, nearly double what it was at the start of the year and accounting for 15% of all subscriptions. This quarter its ads tier grew 34% from last quarter.

That’s good news for Netflix, since ads are potentially worth more than the difference in subscription price. Netflix’s ad-free tier costs $15.49, or $8.50 more than ad tier per month. eMarketer estimates that Netflix earns $10 in monthly ad revenue per subscription.

“On a long enough timeline, the ad-supported tier is expected to generate higher average revenue per user (ARPU) than its ad-free compatriots as it amasses more cost-conscious users,” Parrot Analytics said in a statement ahead of Netflix’s earnings.

The situation is the same with other streamers, who are making their ad-free tier prices more attractive. Last month, for example, HBO raised the price of ad-free Max while keeping the ad subscription the same.

“Ads fulfill two important strategic priorities for Netflix: first they enable us to offer lower prices to consumers; and second, they create an additional revenue and profit stream for the business,” Netflix said in a press release.

Rani Molla

Meta posts an earnings and revenue beat — and a huge capex bill

The social media giant reported earnings after the bell Wednesday.

Meta CEO Mark Zuckerberg visits U.S. Capitol for Senate meetings

Rani Molla, Nate Becker

Alphabet jumps as Q1 earnings and revenue blow past expectations

The search giant also boosted its capex forecast for the year and said it expects 2027 capex to be “significantly” higher than 2026.

Rani Molla11h

SpaceX filings reportedly show no one can fire Elon Musk except Elon Musk

The only thing stopping Elon Musk from being chairman and CEO of SpaceX is Elon Musk, according to Reuters, which viewed an excerpt of the company’s IPO filing.

The document outlines a dual-class share structure giving Musk control via super-voting stock. The filing says he “can only be removed from our board or these positions by the vote of Class B holders” — shares he’ll control after the listing. It adds that if he keeps those shares, he could “continue to control the election and removal of a majority of our board.”

At a typical public company — even founder-led ones with dual-class structures — a CEO can be fired by the board of directors, which represents shareholders and can vote to remove them over issues such as corporate performance, strategy, or misconduct.

The unusual SpaceX setup means Musk is unlikely to face the kind of CEO succession pressure he’s dealt with at Tesla. Musk, of course, is not a typical CEO, and the value of his companies has long been closely tied to his presence.

To be sure, SpaceX’s confidential IPO filing isn’t in its final form yet — while the filing is still in the confidential phase, the company will be going back and forth with the SEC, which will review it and suggest or require changes.

Exclusive: Only Elon Musk can fire Elon Musk from SpaceX, filing shows

Rani Molla4/28/26

OpenAI’s models are officially coming to Amazon

Amazon is finally getting in on the hottest ticket in tech.

After Microsoft announced yesterday that it has agreed to give up its exclusive rights to sell OpenAI’s models, Amazon, as expected, will start offering them to customers — something Amazon Web Services CEO Matt Garman says users have been asking for “for a really long time.” Some models are available now in preview, and the most powerful GPT versions will show up “in the coming weeks.”

This is a big shift in the AI cloud wars. Microsoft’s early bet on OpenAI gave Azure an edge by locking up the most in-demand models. Now that exclusivity is gone, Amazon and other competitors can finally offer them too, closing a key gap and competing more directly for AI customers.

Amazon Set to Sell OpenAI Tech After Microsoft Cedes Exclusivity

Claire Yubin Oh4/28/26

Ship-tracking app surges as Iran war continues

As Middle East peace talks stretch on, with Tehran reportedly offering to reopen the Strait of Hormuz if the US lifts its blockade and the war ends, the owner of shipping intelligence platform MarineTraffic revealed that the app has gained millions of new users since the conflict began.

MarineTraffic’s user count jumped to 8.5 million this April, up from 3.5 million a year ago, the cofounder of its parent company, Kpler, said in an interview with the Financial Times. Paid subscribers, often workers within companies and governments looking for more data on supply chains and commodities trading, rose 11,000 in the same period.

Kpler, which also owns shipping intelligence platform FleetMon, draws its data from a range of sources, including the Automatic Identification System, satellites, and more than 500 people on-site, like port terminal operators.

Per Appfigures data, MarineTraffic is estimated to have raked in almost $1 million across March and April in app revenue (through April 27), more than double the ~$346,500 from the same months last year. Across the full year, Kpler expects to earn between $300 million and $400 million in annual recurring revenues.