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Endgame: Nintendo Switch sales are dropping

Endgame: Nintendo Switch sales are dropping

Yesterday, video game giant Nintendo announced a 22% drop in sales of its flagship Nintendo Switch console in its latest fiscal year — a trend that the company expects to continue as the console enters its endgame.

Before the release of the Switch in March 2017, Nintendo had been through a tough few years. The company posted its first loss as a video game company in 2012, and then released its worst-selling console ever, the Wii U, in the same year, which was hoped to replace the fading 3DS. However, the Switch — played as a handheld console or on a TV — finally nailed the hybrid format, selling more than 14 million units worldwide in its first year. Today, the Switch stands as the third best-selling game console of all time, only behind the DS and PlayStation 2, with over 125 million units sold, accounting for 95% of the company's sales last year.

Consoling

However, with President Shuntaro Furukawa saying that selling 15 million units this year “is a bit of stretch” — and with limited information known about potential successor consoles — investors in Nintendo will have to place blind faith in the company pulling off a big platform pivot at some point. For any other company that might be a leap, but for Nintendo — which has pulled off a similar switch 7 or 8 times in its history, with video game credentials dating back to the NES in the 1980s — it feels possible, if not even likely.

In the shorter term, the company will be hoping that the much-anticipated release of The Legend of Zelda: Tears of the Kingdom, a sequel to the smash hit Breath of the Wild, will sustain demand for the platform… for one more year at least.

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Amazon expands low-price Haul section to 14 new markets as Amazon Bazaar app

Amazon is expanding its low-cost Amazon Haul experience to a new stand-alone app called Amazon Bazaar.

Amazon launched its Temu and Shein competitor a year ago as a US mobile storefront on its website and has since expanded to about a dozen markets. Consumers could purchase many items for under $10, as long as they were willing to stomach longer delivery times.

Now, thanks to success in those places, the programming is expanding to 14 new markets — Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria — with a new app and name: Amazon Bazaar.

“Both Amazon Haul and Amazon Bazaar deliver the same ultra low-price shopping experience, with different names chosen to better resonate with local language preferences and cultures,” the company said in a press release.

Now, thanks to success in those places, the programming is expanding to 14 new markets — Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria — with a new app and name: Amazon Bazaar.

“Both Amazon Haul and Amazon Bazaar deliver the same ultra low-price shopping experience, with different names chosen to better resonate with local language preferences and cultures,” the company said in a press release.

map of big tech undersea cables

Big Tech’s most important infrastructure is at the bottom of the sea

While data centers on land are getting all the attention, Big Tech’s vast network of undersea fiber-optic cables carry 99% of all international network traffic.

1M

After watching small drones reshape the battlefield in Ukraine, the US Army has announced plans to buy 1 million drones over the next two to three years, according to a report from Reuters.

The military threat of China’s dominance of the quadcopter-style drone industry is also driving the decision. But China’s control over much of the supply chain for drones, including rare earth magnets, sensors, and microcontrollers, will make it much harder for American drone manufacturers to catch up.

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