Noplace launches to top of charts, but can the social-media app sustain the hype?
Text-based social app has striking similarities to Myspace
New social-media app Noplace looks a lot like if Myspace was built for iPhones instead of early 2000s clamshell iBooks. The app launched Wednesday and briefly vaulted up the App Store charts.
Noplace seems to take a page from several social networks’ playbooks. Users make a profile where they can add a pic and bio; list their interests (horror movies, “Animal Crossing”); add their age and relationship status; and post to their “wall.”
Users also have friends and a “Top 10,” similar to Myspace’s “Top 8” feature that millennials will remember for destroying friendships. Noplace was even originally named Nospace before receiving a cease-and-desist letter that prompted the slight name tweak. Plus, Noplace founder Tiffany “TZ” Zhong is every users’ first friend. (Former Myspace users: Remember Tom?)
But Noplace isn’t trying to do it all. The app’s main feed is for text-only posting, putting it in the running to rival X alongside other microblogging upstarts including Bluesky, Mastodon, and Meta’s Threads.
The next-gen Myspace built up some momentum earlier this year when 500,000 people signed up for its pre-launch waitlist following a flurry of viral TikToks about the app. It’s backed by Reddit cofounder Alexis Ohanian’s venture fund and has raised about $19 million.
Noplace’s next challenge will be to sustain its early hype — which a flurry of new social apps over the last few years have struggled to do (looking at you, BeReal, Lapse, Peach, and many others).
