OpenAI is now officially showing ads
Just a day after Anthropic’s Super Bowl ad aired, making fun of the concept of ad-backed AI chatbots, OpenAI began testing ads in ChatGPT for its free and Go subscription tiers.
In a blog post, OpenAI reiterated that ads wouldn’t affect ChatGPT’s responses and would be “clearly labeled as sponsored and visually separated from the organic answer.”
“Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks,” the company wrote. “We’re starting with a test to learn, listen, and make sure we get the experience right.”
Advertising is one way the company, which is expected to go public late this year, could offset the massive cost of running its service.
The Information previously reported that OpenAI aiming for ad spending commitments of less than $1 million per advertiser during the testing phase — far cheaper than a Super Bowl prime-time spot like Anthropic’s.
“Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks,” the company wrote. “We’re starting with a test to learn, listen, and make sure we get the experience right.”
Advertising is one way the company, which is expected to go public late this year, could offset the massive cost of running its service.
The Information previously reported that OpenAI aiming for ad spending commitments of less than $1 million per advertiser during the testing phase — far cheaper than a Super Bowl prime-time spot like Anthropic’s.
