Report: Meta has discussed using Google’s AI to help with ads
Meta has a huge advertising business, and it wants it to get even bigger with the help of AI, with ambitions to create tools that will help businesses create, place, and track ads with just a quick conversation with an AI chatbot. But it seems the social media company, whose AI models have lagged its competitors and which is spending gobs of money to fix it, might need some help getting there. The Information reports that Meta has been in talks with Google to use the latter’s AI models to improve its ad business.
It may be an interim step for Meta, but it’s a big deal, as The Information notes:
“The fact that Meta is considering using Google’s technology for advertising is striking. Advertising is the engine behind Meta’s $164.5 billion revenue empire, and Meta executives have highlighted improvements to advertising as a top opportunity coming out of the company’s investments in AI.”
It may be an interim step for Meta, but it’s a big deal, as The Information notes:
“The fact that Meta is considering using Google’s technology for advertising is striking. Advertising is the engine behind Meta’s $164.5 billion revenue empire, and Meta executives have highlighted improvements to advertising as a top opportunity coming out of the company’s investments in AI.”
