Smartphone upgrades grew for Apple and Samsung last quarter
The global smartphone market grew 2.6% in the third quarter, thanks in part to interest in the latest phones from Apple and Samsung, according to new shipment data from market intelligence firm IDC.
“Apple and Samsung posted strong results as their latest devices encouraged consumers to upgrade in the premium segment, while new, affordable AI-enabled smartphones also drove high upgrades in more affordable price categories,” IDC Vice President of Client Devices Francisco Jeronimo said in a press release for the data, which would include roughly half a month of new iPhone sales. “Demand for Apple’s new iPhone 17 lineup was robust, with pre-orders surpassing those of the previous generation. At the same time, Samsung’s Galaxy Z Fold 7 and Galaxy Z Flip 7 outperformed all earlier foldable models, creating renewed momentum for the foldables segment.”
Here’s the year-over-year growth in third-quarter shipments:
And here’s how the absolute number of shipments compared last quarter:
The “other” bin is made up of dozens of smaller, often regional and low-cost manufacturers.