Snap spikes after becoming the latest tech company to announce AI glasses
Snap is trading higher today after the company announced yesterday it would be debuting new AI-powered smart glasses next year.
“The tiny smartphone limited our imagination,” Snap CEO Evan Spiegel told the audience at Augmented World Expo 2025 yesterday. “It forced us to look down at a screen instead of up at the world.”
For Snap, this is only the latest iteration of its line of smart glasses introduced in 2016, called Spectacles, which heretofore has mostly been a flop. The next generation, now abbreviated to Specs, “are uniquely positioned to understand the world through advanced machine learning [and] bring AI assistance into three-dimensional space,” the company says.
Snap, however, is joining pretty much every major tech company in telling us that AI-powered smart devices that aren’t phones are the future. As we’ve noted, those devices still need phones to work, and just because Silicon Valley happens to be pumped about face computers doesn’t mean people will buy them.