Somehow, Meta just keeps growing — the company’s added an extra 1.38 billion daily active users since 2019

With Meta’s blockbuster earnings out on Wednesday, many investor eyes were fixated on its AI progress and capex spending — especially after the tech behemoth went on a big shopping spree to establish a “superintelligence team” of AI experts.

But the bread and butter of Meta’s business, its Family of Apps (Facebook, Instagram, WhatsApp, Messenger) was still the (un)sung hero of the day, raking in $46.6 billion last quarter and up 21% year on year. That smashed analyst expectations and ended up contributing to some 98% of the tech giant’s revenue.

The ability to sell more expensive ads (average ad pricing was up 9% year on year), certainly helped — but the company is also finding more people to show those ads to, with Meta reporting 3.48 billion daily active users this quarter across its social media empire.