Tesla’s EU sales fell nearly 40% in the first 11 months of 2025
From January through November this year, Tesla sales fell 39% to 129,000 in the European Union compared with the first 11 months of 2024, according to new data from the European Automobile Manufacturers’ Association, known as ACEA. In that same time, sales of Chinese competitor BYD grew 240% to 110,000. BYD first outsold Tesla there this spring, but Tesla is still outpacing BYD for the year.
Overall, sales of battery electric vehicles in the EU rose 28%.
Tesla has struggled throughout this year in Europe, its third-biggest market — something CEO Elon Musk has blamed on Europe’s lack of regulatory approval for its Full Self-Driving tech, though the decline likely has more to do with competition from China.