Tesla’s European sales rise for the first time in more than a year but still lag BYD
New Tesla registrations jumped 12% in February from a year earlier to 17,664 units across the European Union, the United Kingdom, and the European Free Trade Association, according to new data from the European Automobile Manufacturers’ Association. China’s BYD once again beat out the American EV maker, posting 17,954 registrations in February, up 162% from a year earlier. BYD and Tesla each represented 1.8% of the European new car market last month.
The February data is a notable shift for Tesla, which saw its first monthly jump in the region since December 2024. Tesla has struggled in Europe since CEO Elon Musk’s ascension to the Trump administration and his forays into European politics in support of far-right parties. Tesla also posted gains in China in February, which is a much larger market for the carmaker.