What Amazon’s latest data center announcement says about AI right now
The first Amazon data centers in Louisiana will cost $12 billion and require a lot of preemptive defense.
Another day, another Big Tech data center.
Today Amazon announced plans to spend $12 billion on its first data center campuses in Louisiana.
“Amazon’s $12 billion investment in northwest Louisiana will build next-generation data center campuses to support AI and cloud computing, ensuring opportunities for local communities,” Amazon Chief Global Affairs and Legal Officer David Zapolsky said in the press release. “We’re creating hundreds of high-paying jobs and making substantial investments in local infrastructure.”
Like Meta — which unveiled a $10 billion data center in Indiana earlier this month and is already building a mammoth data center in Louisiana — Amazon’s announcement reads like the standard 2026 AI company template for data centers.
It’s bringing jobs! Amazon says the project will require 1,500 construction workers and 540 full-time employees to operate the facilities. As we’ve noted, for projects that cost this much, the long-term employment footprint is relatively small.
It’s paying for its own electricity! Tech companies have recently been put on notice by the White House over concerns they could pass grid upgrade costs on to local ratepayers, so releases now emphasize privately funded energy infrastructure.
It’s doing a lot for the community! Cue the STEM grants and infrastructure funds.
Why have these announcements become so rote? Because, as The New York Times recently wrote, AI has an image problem. Households are increasingly wary of its environmental and social impact, while investors are scrutinizing the enormous capital outlays required to build it.
We know from recent Big Tech earnings calls that AI demand isn’t slowing. But if the spending sounds confident, the messaging sounds defensive — a sign that the politics and economics of AI are getting more complicated.
