With Apple Business, Apple is packaging its ecosystem for the office
Apple today announced its most coherent push yet to turn its ecosystem into a workplace platform. Apple Business, a “new all‑in‑one platform for businesses of all sizes,” bundles device management, email, cloud storage, support, and payments into a single system.
Businesses already rely heavily on iPhones and Macs, but stitching together Apple’s tools has historically required third-party software and IT overhead. Apple is now trying to make that setup more turnkey — a move that could open up new ways to make money through services, support, and payments.
Businesses already rely heavily on iPhones and Macs, but stitching together Apple’s tools has historically required third-party software and IT overhead. Apple is now trying to make that setup more turnkey — a move that could open up new ways to make money through services, support, and payments.