X is worth somewhere between $32 billion and $44 billion, depending on which “people with knowledge” you ask
Yesterday, the Financial Times reported that Elon Musk’s X, formerly Twitter, was valued at $44 billion, citing “people with knowledge of the matter.” Today, Bloomberg is reporting the social media site is worth $32 billion, citing “people with knowledge of the matter.” There are no named sources in either report.
Both estimates represent a huge jump from its roughly $9.4 billion implied valuation back in September, six whole months ago when Fidelity reduced the value of its holding in the company by nearly 80% to account for a precipitous drop in advertising on the site in response to Musk’s behavior.
The FT estimate, of course, would be the precise amount — $44 billion — Musk paid to take the company private back in 2022. While some advertisers have returned to the site recently, it reportedly still has a long way to go to recoup those lost ad dollars, so these swollen valuations probably have more to do with Musk’s proximity to the White House and bonus equity in xAI rather than the true value of X.
Both estimates represent a huge jump from its roughly $9.4 billion implied valuation back in September, six whole months ago when Fidelity reduced the value of its holding in the company by nearly 80% to account for a precipitous drop in advertising on the site in response to Musk’s behavior.
The FT estimate, of course, would be the precise amount — $44 billion — Musk paid to take the company private back in 2022. While some advertisers have returned to the site recently, it reportedly still has a long way to go to recoup those lost ad dollars, so these swollen valuations probably have more to do with Musk’s proximity to the White House and bonus equity in xAI rather than the true value of X.
