YouTube supported 490,000 full-time jobs in the US last year

490,000

6/11/25

That’s how many full-time jobs YouTube said its ecosystem supported in the US last year, per research from Oxford Economics cited in a report by the platform yesterday. If accurate, that would make YouTube a bigger employer than Home Depot, which reported 470,100 employees at the end of last year.

The “creative ecosystem,” as researchers have laid out previously, is pretty broad, encompassing creators who earn money on and away from YouTube, their employees, and any companies or freelance workers who make a substantial amount of their money from propping up creators’ supply chains.

Still, the vast network reportedly contributed a mind-boggling $55 billion to national GDP in 2024 — up $20 billion from the same report just two years before. Clearly, as the platform that Alphabet bought almost 20 years ago keeps growing, the amount of cash that creators and associates get for posting content there does too.

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Meta: Facebook is for the children, basically

Meta has a youth problem that it keeps trying to fix using old stuff. This time it’s trying to bring back “pokes” — a feature from yesteryear the social media company had buried that allows users to digitally nudge others without having to say anything.

To make the feature shiny and new, the company is adding “counts,” along with a dedicated poke button and page, so users can keep track of who they poked or were poked by and how much.

Meta is hoping the updated feature will lead to more usage from young people, who’ve already started to adopt the practice thanks to previous pushes by Meta. Social media companies, like Snapchat and TikTok, have previously gotten into hot water before for similar gamification elements like “streaks” that critics have said are addictive.

The average age of Facebook users has been ticking up for years as the company loses young people to newer services, including Instagram, which Meta bought more than a decade ago, back when it was still called Facebook. According to the latest data from Pew Research Center, released last winter, teens were way less inclined to use Facebook than TikTok, Instagram and Snapchat.

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OpenAI is working on a “jobs platform” for people who lose their jobs to AI

OpenAI has some good news and bad news for workers. The bad news? AI will probably take your job. The good news? The company will offer AI-powered classes to retrain you, and try to help you get a job as a certified AI pro.

The company announced plans for the OpenAI Jobs Platform, in partnership with Walmart, John Deere, and Accenture, to help workers looking to level up their AI skills, and match them with companies seeking such candidates.

In a blog post announcing the plan, the company wrote:

“But AI will also be disruptive. Jobs will look different, companies will have to adapt, and all of us—from shift workers to CEOs—will have to learn how to work in new ways. At OpenAI, we can’t eliminate that disruption. But what we can do is help more people become fluent in AI and connect them with companies that need their skills, to give people more economic opportunities. “

Using AI-powered instruction, users can receive certification for their training, and OpenAI said it is committing to certifying 10 million Americans on its platform by 2030.

Expanding economic opportunity with AI

In a blog post announcing the plan, the company wrote:

“But AI will also be disruptive. Jobs will look different, companies will have to adapt, and all of us—from shift workers to CEOs—will have to learn how to work in new ways. At OpenAI, we can’t eliminate that disruption. But what we can do is help more people become fluent in AI and connect them with companies that need their skills, to give people more economic opportunities. “

Using AI-powered instruction, users can receive certification for their training, and OpenAI said it is committing to certifying 10 million Americans on its platform by 2030.

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