No Time To Die, the 25th installment in the James Bond franchise, opened in the US last weekend and has now pulled in just shy of $320m globally, according to data from The Numbers. So far, that's a little lower than Craig's previous efforts as Bond, but basically where industry experts expected the numbers to come in, considering the pandemic.
Bezos x Bond
As the third highest grossing franchise in history, behind the Marvel Cinematic Universe and Star Wars (chart here), Bond has always been a box office draw. But its future appeal hasn't always been certain, particularly with younger generations, given that the source material is a series of books first penned in 1952.
So the fact that Bond is still able to pull in a solid enough box office haul, in the aftermath of a pandemic, will be good news to Amazon, which earlier this year spent $8.5bn on acquiring MGM Studios — the production company behind the Bond franchise.
Craig's final outing
Daniel Craig's final outing as 007 is, so far, getting decent reviews from critics. Review aggregator Rotten Tomatoes has marked 84% of the reviews as positive. That puts Craig's average review score at 79%, behind only Sean Connery, who averaged 86%. A tough act to follow.
