The average Brit spent 5 hours and 40 minutes a day watching content last year on a screen, according to the latest Media Nations report from regulatory authority Ofcom. That's an extra 47 minutes of watching relative to the year before, which is probably not all that surprising. What is surprising is that TV is still the favorite medium of choice for Brits to get their content fix — and it's not even close.
Reports of the death of TV...
May have been exaggerated. Live broadcast TV was watched for 2 hrs and 42 minutes per day on average in the UK last year, which was more than double the 65 minutes the average Brit spent watching streaming services. That surprised us, but the comparison gets even more one-sided when you add in the 33 minutes of recorded broadcast TV, which would bring the total for broadcast TV to over 3 hours a day.
In fairness, if we isolated just the younger demographic this chart would look very different. For the group aged 16-34 streaming accounted for about 90 minutes a day, with another 72 minutes spent watching YouTube (not on a TV), which compared to just 65 minutes of live TV broadcast a day. TV's far from dead, but it won't be on top forever.
