World
logo SAP SE enterprise software development, German multinational software company, International Business Expansion, sustainable development in Technology, Frankfurt, Germany - September 1, 2024
Getty Images
CLOUD NINE

Europe’s most valuable company, SAP, is only extending its lead

The German software giant has seen its market cap skyrocket on the back of US tariffs — the same can’t be said for Novo Nordisk and LVMH.

Millie Giles

Since dethroning Novo Nordisk as Europe’s most valuable company back in March, German software giant SAP has gone from strength to strength — while the Danish Ozempic maker has sunk further in the face of tariff uncertainty.

Specializing in business tech, SAP has been remarkably resilient to the US tariff storm that other European companies have struggled to weather. At the end of April, the company surpassed analyst expectations by posting a huge operating profit of 2.5 billion euros ($2.9 billion) for the first quarter, a 58% year-over-year increase, sending shares soaring.

SAP away

Today, SAP’s market cap stands at ~$365 billion, up 21% from the start of the year and storming ahead of two previous title holders of “Europe’s biggest company.” At the time of writing, Novo is valued at ~$285 billion, while luxury behemoth LVMH is worth ~$281 billion — down 28% and 14%, respectively, since the beginning of 2025.

SAP Novo LVMH May 25
Sherwood News

Continental shift

At the same time that SAP has seen its cloud-based organizational services become more useful to businesses amid tariff turmoil (in its Q1 earnings, SAP said it expects cloud revenue to reach up to 21.9 billion euros this year), Europe’s pharmaceutical industry and luxury sector have been hit particularly hard. 

Indeed, as Novo measures itself up against weight-loss drug competition, it still anticipates export tariffs to dent sales, cutting its full-year and profit guidance this month — the first time it’s done so since launching Wegovy in 2021. Meanwhile, LVMH, once the deluxe darling of the Paris equity market, is now its biggest drag, with consumers pulling back on lavish spending and top-shelf alcohol losing its sparkle.

But, as SAP prepares to host its stateside conference for financial analysts in Florida on Wednesday, the question remains: can Europe’s most valuable stock — one of the only four tech companies in the region worth over $100 billion, compared to the US’s 33 — soar anywhere close to the gargantuan market caps of America’s biggest tech companies?

More World

See all World
world

Google searches for “roman numerals” hit a new peak this Super Bowl

Following on from last year’s Super Bowl LIX, and Super Bowl LVIII before that, you’d be forgiven for thinking that the title “Super Bowl LX” might have created less confusion than previous iterations.

But it seems that the archaic notation denoting this year’s Big Game was no exception: monthly search volumes for “roman numerals” in the US were at the highest volume seen in over two decades this February, according to Google Trends data.

Roman numerals super bowl
Sherwood News

If people in shoulder pads throwing around a weirdly shaped ball is your Roman Empire, one thing you have to know is Roman numerals — or join the millions who turn to Google to work out how to read them every Super Bowl season.

Ironically, according to the NFL, the numbering system was adopted for clarity, as the game is played at the start of the year “following a chronologically recorded season.” And so, over its 60-year history, the NFL has labeled almost every Super Bowl with a selection of capital letters like X’s, I’s, and V’s — one of the rare exceptions being Super Bowl 50 in 2016, when the NFL ad designers felt Super Bowl L was too unmarketable.

At least stumped football fans in 2026 will be faring much better than those in the year 12,965 would be, who’d have to refer to the Big Game as Super Bowl (breathes in) MMMMMMMMMMDCCCCLXXXXVIIII.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.