Google searches for “roman numerals” hit a new peak this Super Bowl
Following on from last year’s Super Bowl LIX, and Super Bowl LVIII before that, you’d be forgiven for thinking that the title “Super Bowl LX” might have created less confusion than previous iterations.
But it seems that the archaic notation denoting this year’s Big Game was no exception: monthly search volumes for “roman numerals” in the US were at the highest volume seen in over two decades this February, according to Google Trends data.
If people in shoulder pads throwing around a weirdly shaped ball is your Roman Empire, one thing you have to know is Roman numerals — or join the millions who turn to Google to work out how to read them every Super Bowl season.
Ironically, according to the NFL, the numbering system was adopted for clarity, as the game is played at the start of the year “following a chronologically recorded season.” And so, over its 60-year history, the NFL has labeled almost every Super Bowl with a selection of capital letters like X’s, I’s, and V’s — one of the rare exceptions being Super Bowl 50 in 2016, when the NFL ad designers felt Super Bowl L was too unmarketable.
At least stumped football fans in 2026 will be faring much better than those in the year 12,965 would be, who’d have refer to the Big Game as Super Bowl (breathes in) MMMMMMMMMMDCCCCLXXXXVIIII.
