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Fun coupons: How much does happiness cost?

Fun coupons: How much does happiness cost?

Road to rapture

Some pathways to happiness are instantaneous (like, say, eating a slice of pie)... while others can take longer, like achieving enlightenment (or, say, eating several slices of pie). Indeed, humans are so multifaceted that a full exploration of “what makes us happy” is far beyond the scope of this newsletter — but, there is one pretty powerful driver that most agree on: money.

Mo money, less problems?

A recent survey from Empower found that nearly 6 in 10 Americans — including 72% of millennials and 67% of Gen Z respondents — believe that money actually can buy happiness. Another study of US adults from this year found that, despite previous research indicating that emotional well-being didn’t progress much beyond an annual income of $75k, “happiness” did in fact increase with income far beyond a $200k salary.

The same poll found that the average amount of wealth that American adults reported would bring them happiness was around $1.2 million — about 6x greater than the median net worth of a US household in 2022 (~$190K), with every generation also agreeing that they’d need to make significantly more than the $74k US median annual salary to be fully content.

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Starbucks sells control of China business for $4 billion

Starbucks disclosed on Monday evening in a regulatory filing that it will sell control of its ailing China business to Boyu Capital for about $4 billion.

Under the agreement, Boyu will own a 60% stake in the China segment, which will become a joint venture between Boyu and Starbucks. The coffee chain will retain a 40% interest in the entity and will continue to own and license the brand and intellectual property.

Bloomberg reported earlier this year that the company was looking to sell its China segment. The American coffee giant has struggled to succeed in China, its second-largest market after the US.

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John Wayne Airport in Orange County tops the list of North America’s favorite airports

Despite a record year of passenger numbers, flight cancellations, and delays, a new survey has revealed that flyers have been increasingly satisfied about their experiences in North American airports. 

According to this year’s North America Airport Satisfaction Study from data analysts at J.D. Power, overall passenger satisfaction scores were up 10 points (on a 1,000-point scale), largely from “improvements in food, beverage and retail and ease of travel through the airport.” The annual survey measures overall traveler satisfaction across the region’s airports in seven categories (in order of importance): ease of travel, level of trust, terminal facilities, airport staff, airport departure experience, food and retail, and airport arrival experience.

Here are the regions favorites:

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