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Snowballin: More people hitting the slopes than ever before

Snowballin: More people hitting the slopes than ever before

Snowballin’

Strapping yourself to two planks of wood, or the modern equivalent — usually a mix of carbon fiber, wood, plastic, and steel — and hurling yourself down the side of a mountain may not sound like everyone’s idea of a good time, but America’s enjoyment of alpine sport seems to be snowballing into a love affair.

Indeed, in the 2021/22 season, the National Ski Areas Association reported a new high of 60.7 million visits to ski areas in America — a record that only lasted one year, as the subsequent season recorded an astonishing 65.4 million visits.

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Charting six major trends to keep watching in 2026

We’ve made a lot of charts this year — here are some of the biggest trends of 2025 and where we think they might go in the 12 months ahead. And no, it’s not just about AI.

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Starbucks sells control of China business for $4 billion

Starbucks disclosed on Monday evening in a regulatory filing that it will sell control of its ailing China business to Boyu Capital for about $4 billion.

Under the agreement, Boyu will own a 60% stake in the China segment, which will become a joint venture between Boyu and Starbucks. The coffee chain will retain a 40% interest in the entity and will continue to own and license the brand and intellectual property.

Bloomberg reported earlier this year that the company was looking to sell its China segment. The American coffee giant has struggled to succeed in China, its second-largest market after the US.

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