World
world

Record-high coffee prices poised to keep rising on upcoming Brazil tariffs

Anyone who relies on a morning cup of coffee will have noticed how much their caffeine kick has been setting them back of late.

Now, as the Trump administration prepares to impose a 50% tariff on imports from Brazil to the US from August 1, people may have to fork out even more.

Coffee prices have recently surged to an all-time high, hitting $7.93 per pound of ground roast coffee in May — up from $5.99 in the same period last year, according to Bureau of Labor Statistics data first reported by The New York Times.

Coffee prices soaring
Sherwood News

The tariffs, announced on Wednesday, could see the world’s largest coffee grower halt new shipments to the world’s largest coffee drinker altogether if enacted. Per Reuters, the US imported more than 8.1 million 60-kilogram bags — one-third of its total consumption — of the product from Brazil last year.

With coffee supplies already tightening as droughts have squeezed harvests, wholesale costs could rise as much as 50% if these tariffs take effect, the Times reported, which could translate to a price hike of $0.25 a cup.

It’s worth noting that coffee drinkers have had it pretty good for years. In fact, adjusted for inflation, the price of coffee hasn’t gone up that much relative to other stuff. Using the BLS’s Inflation Calculator, had coffee tracked the wider rate of inflation over the last 45 years, the $3.21 per pound that we paid back in 1980 would actually be closer to $13 per pound today.

Coffee prices have recently surged to an all-time high, hitting $7.93 per pound of ground roast coffee in May — up from $5.99 in the same period last year, according to Bureau of Labor Statistics data first reported by The New York Times.

Coffee prices soaring
Sherwood News

The tariffs, announced on Wednesday, could see the world’s largest coffee grower halt new shipments to the world’s largest coffee drinker altogether if enacted. Per Reuters, the US imported more than 8.1 million 60-kilogram bags — one-third of its total consumption — of the product from Brazil last year.

With coffee supplies already tightening as droughts have squeezed harvests, wholesale costs could rise as much as 50% if these tariffs take effect, the Times reported, which could translate to a price hike of $0.25 a cup.

It’s worth noting that coffee drinkers have had it pretty good for years. In fact, adjusted for inflation, the price of coffee hasn’t gone up that much relative to other stuff. Using the BLS’s Inflation Calculator, had coffee tracked the wider rate of inflation over the last 45 years, the $3.21 per pound that we paid back in 1980 would actually be closer to $13 per pound today.

More World

See all World
world

Google searches for “roman numerals” hit a new peak this Super Bowl

Following on from last year’s Super Bowl LIX, and Super Bowl LVIII before that, you’d be forgiven for thinking that the title “Super Bowl LX” might have created less confusion than previous iterations.

But it seems that the archaic notation denoting this year’s Big Game was no exception: monthly search volumes for “roman numerals” in the US were at the highest volume seen in over two decades this February, according to Google Trends data.

Roman numerals super bowl
Sherwood News

If people in shoulder pads throwing around a weirdly shaped ball is your Roman Empire, one thing you have to know is Roman numerals — or join the millions who turn to Google to work out how to read them every Super Bowl season.

Ironically, according to the NFL, the numbering system was adopted for clarity, as the game is played at the start of the year “following a chronologically recorded season.” And so, over its 60-year history, the NFL has labeled almost every Super Bowl with a selection of capital letters like X’s, I’s, and V’s — one of the rare exceptions being Super Bowl 50 in 2016, when the NFL ad designers felt Super Bowl L was too unmarketable.

At least stumped football fans in 2026 will be faring much better than those in the year 12,965 would be, who’d have to refer to the Big Game as Super Bowl (breathes in) MMMMMMMMMMDCCCCLXXXXVIIII.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.