The US economy could lose out on nearly $90 billion this year as foreign tourism cools and boycotts of American goods gain steam. New data from the International Trade Administration shows that international air arrivals to the States have already dropped, falling nearly 10% in March compared to a year ago. It’s a stark reversal from the beginning of the year, when officials projected 77 million visitors to the US in 2025 — just shy of the 2019 peak — with hopes of hitting a new record in 2026.
Following on from last year’s Super Bowl LIX, and Super Bowl LVIII before that, you’d be forgiven for thinking that the title “Super Bowl LX” might have created less confusion than previous iterations.
But it seems that the archaic notation denoting this year’s Big Game was no exception: monthly search volumes for “roman numerals” in the US were at the highest volume seen in over two decades this February, according to Google Trends data.
Sherwood News
If people in shoulder pads throwing around a weirdly shaped ball is your Roman Empire, one thing you have to know is Roman numerals— or join the millions who turn to Google to work out how to read them every Super Bowl season.
Ironically, according to the NFL, the numbering system was adopted for clarity, as the game is played at the start of the year “following a chronologically recorded season.” And so, over its 60-year history, the NFL has labeled almost every Super Bowl with a selection of capital letters like X’s, I’s, and V’s — one of the rare exceptions being Super Bowl 50 in 2016, when the NFL ad designers felt Super Bowl L was too unmarketable.
At least stumped football fans in 2026 will be faring much better than those in the year 12,965 would be, who’d have to refer to the Big Game as Super Bowl (breathes in) MMMMMMMMMMDCCCCLXXXXVIIII.
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