Data from Tinder (via a great article from the New Statesman) reveals how behavior on dating apps has changed in the last 12 months.
Swipe, swipe, baby
The dating app boom is not new. Downloads for dating apps boomed during the pandemic, as people went online to find love, but it's not just that there are more people on dating apps. Data from Tinder suggests users are way more engaged than they used to be — with daily swiping activity in Feb 15% higher than it was last year.
What's even more interesting (and quite wholesome) is that the length of conversations has also gone up. Tinder users are sending 19% more messages, and their conversations with each other are 32% longer than they used to be. People are actually talking to each other presumably to discuss plans for the summer, whether they're vaccinated or not (you can get a "vaccine badge" on most dating apps now) and which chart-based newsletters are their favourite.
With dating returning in many countries, people are single and ready to mingle. They're also more used to interacting with others online and there's been a shift in priorities for single people who might feel like they have missed out on a year of opportunity to find a long-term partner. It's a good time to run a dating app.
