Airbnb unveils major overhaul with new Services category
The home-share giant is also revamping local experiences and its app.
Airbnb just unveiled its most sweeping revamp since its launch, rolling out on-demand services, curated local experiences, and a redesigned app tying it all together.
Starting today, users can book everything from massages to in-home dinners all within Airbnb’s new Services platform, which includes 10 categories across 260 cities.
Airbnb is also relaunching Experiences, its platform for activities led by locals, which aims to elevate those activities while also adding Airbnb Originals like anime cosplay with Megan Thee Stallion or glam camp with pop star Sabrina Carpenter.
“People choose hotels for their services. People choose Airbnbs for the space,” Brian Chesky, cofounder and CEO of Airbnb, said. “Now, we’re giving you the best of both worlds — amazing homes with services that make them even more special.”
Both offerings are stitched together in a rebuilt Airbnb app. For hosts, the app now includes streamlined listing tools and calendar integration.
The revamp comes as Airbnb looks to stay ahead in a shifting travel space. Though the company recently saw a rebound in nights booked for Q1, management has warned of cooling demand in some markets. Still, optimism is high, with Airbnb’s stock up more than 4% year to date.
