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Reading: Americans are reading fewer books than they used to

Reading: Americans are reading fewer books than they used to

A new survey from Gallup in December reveals that Americans reportedly read just 12.6 books each on average last year, down from the 15.6 average that was reported during the last survey in 2016.The data includes all forms of books, including printed books but also electronic books and audiobooks.

Book worms unite

Gallup notes that the "decline in book reading is mostly a function of how many books readers are reading, as opposed to fewer Americans reading any books". Indeed, the latest survey showed 17% of US adults did not read any books in the past year, which is pretty much exactly the same as the proportion that didn't read from previous surveys.

Reading optimists could argue that it's possible that everyone is just reading longer but fewer books than they used to, but when the data is combined with the fact that just 6% of US adults named reading as their favorite way to spend an evening, down from 12% in 2016, the diagnosis for reading as a hobby gets a little worse.

Separately, the survey also found that women read more than men, with women getting through 15.7 books last year, compared to an average of 9.5 for men. 18-34 year-olds were found to read more than any other age group (although only marginally). Full data here.

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Ford reportedly in talks to buy hybrid vehicle batteries from Chinese auto giant BYD

Detroit’s Ford and China’s BYD are said to be in ongoing talks to partner on an agreement that would see Ford buy hybrid vehicle batteries from BYD, according to reporting from The Wall Street Journal.

The report comes just days after President Trump toured a Ford factory in Michigan and implied openness to Chinese automakers coming to the US.

“If they want to come in and build a plant... that’s great, I love that,” Trump said on January 13. “Let China come in, let Japan come in.”

Last week, China’s Geely Automobile Holdings said it expects to make an announcement about expanding into the US within the next three years. Chinese carmakers currently face huge tariffs and software restrictions, effectively barring their vehicles from the US.

Ford has doubled down on hybrid vehicles amid high EV costs and the end of federal EV tax credits. The automaker is currently building a battery plant in Michigan where it plans to use tech from Chinese battery maker CATL.

“If they want to come in and build a plant... that’s great, I love that,” Trump said on January 13. “Let China come in, let Japan come in.”

Last week, China’s Geely Automobile Holdings said it expects to make an announcement about expanding into the US within the next three years. Chinese carmakers currently face huge tariffs and software restrictions, effectively barring their vehicles from the US.

Ford has doubled down on hybrid vehicles amid high EV costs and the end of federal EV tax credits. The automaker is currently building a battery plant in Michigan where it plans to use tech from Chinese battery maker CATL.

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Novo Nordisk CEO Mike Doustdar estimated that around 1.5 million US patients are using compounded versions of the company’s drugs.

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Big Pharma enters 2026 with an appetite for deals

At the JPMorgan Healthcare Conference, biotechs and Big Pharma signaled they’re primed for M&A this year, after a big year for deals in 2025.

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