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Beer Bottling plant. Málaga, Spain
(Getty Images)
Drying up

America’s brewery count dropped for the first time since 2005 last year

New tariffs could accelerate the decline.

Tom Jones

On the back of almost two straight decades of booming growth, things are starting to get a little flat in the American beer world, after more breweries closed than opened for the first time since 2005 in the US last year. 

Pour one out

According to year-end figures from the Brewers Association, a trade group that represents over 6,500 professional members, there were 335 new brewery openings in the US through 2024, while 399 breweries called time and pulled the shutters permanently. As the association’s figures on soaring alcohol-free sales can attest, the closures are just the latest reflection of the nation’s changing drinking habits.

Worryingly for producers and beer lovers alike, President Trump’s expanded 25% steel and aluminium tariffs — as well as the high-cost environment, societal shifts, and slowing growth already blighting the industry — could raise prices and add to issues in the coming year, with steel kegs and aluminum cans obviously exposed to the new taxes.

American breweries chart
Sherwood News

While the craft beer craze in America has been fizzing away long enough for independent breweries to have become a go-to punchline for gentrification jokes, the closure of the nation’s oldest craft brewer, the Anchor Brewing Company, in 2023 might have marked a tipping point for the industry in recent years. 

While the Brewers Association’s full 2024 figures aren’t out yet, regional craft breweries, microbreweries, and brewpubs all showed declines the year before, with taprooms driving the minimal 0.8% growth in America’s brewery count, taking the total up to 9,906 that year. With the net annual closure figure from December taken into account, that means the tally fell to 9,842 in 2024.

Go Deeper: The business of selling booze is under pressure

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

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Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

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