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All dolled up: Barbie is hitting the big screen

All dolled up: Barbie is hitting the big screen

All dolled up

The trailer for the new Barbie movie, set to debut this summer, sent social media into a spin yesterday over the increasingly impressive roster of cast members. That response will have been cheered at Mattel HQ, the company that sells billions of dollars worth of Barbie related toys every year, especially after Barbie sales slipped ~33% last quarter, following a pandemic boom.

Barbie is set to be played by Margot Robbie and Ken played by Ryan Gosling, but just like the toy itself, the starring role has numerous variations including Issa Rae as a presidential Barbie, Dua Lipa as a mermaid Barbie, with supporting roles for Helen Mirren, Will Ferrell and Michael Cera.

Life in Plastic

Mattel — which also owns Hot Wheels and American Girl — is keen to get what it can out of its most profitable line of business. The Barbie franchise spans books, apparel, cosmetics, video games and numerous films. Attempting to stay on the radar of younger generations, the doll even started a YouTube series in 2015 called Barbie Vlogger where she talks about her fictional life, fashion, friends and family.

Clearly, Mattel saw an opportunity at the box office, taking a page out of the Lego and Marvel playbooks in transferring Barbie to the big screen with a star-studded cast. In fact, Mattel’s CEO sees Marvel as a “good analogy” for his group’s strategy. If true, we could have 31 Barbie movies to watch in 15 years time.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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