Business
50 years of US unemployment: Biden has inherited the reins of a fragile economy — we get some historical context

50 years of US unemployment: Biden has inherited the reins of a fragile economy — we get some historical context

Joe Biden is officially in the Oval Office. In his first few days as President, Biden focused his attention on repealing a number of Executive Orders put in place by his predecessor, before turning his efforts towards the country's coronavirus response.

A fragile, but recovering economy

Once COVID-19 is under control Biden's primary focus will likely turn to the US economy, which is in a fragile, but not critical, state.

The Bureau of Labor Statistics pegs the latest US unemployment rate at 6.7%. Incredibly, that's actually down from the 14.8% that it peaked at back in April of last year — a testament to how far the economy has come in just 8 months.

Relative to history, an economy with an unemployment rate of 6.7% is actually fairly **un**remarkable — the average for the last 50 years is 6.2% and many past presidents have taken the reins of an economy in much worse shape. Reagan entered the office with unemployment at 7.4%, Clinton at 7.1% and Obama took over as unemployment was climbing towards 10% during the depths of the global financial crisis at the start of '09.

Okay — so not too bad then?

The issue is whether the sharp rebound continues. If you look at the data on total number of people employed, the economic recovery looks like it has flatlined. Similarly, more recently available data (such as unemployment claims) remain painfully high.

The glass-half-empty view is that once the huge stimulus packages injected into the economy subside, with some provisions expiring in mid-March, the economy could collapse again.

The glass-half-full argument is even simpler: people are going to go mad for all of the things they have missed (holidays, dining out etc.) — and many have been saving over the last 10 months.

More Business

See all Business
business

Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

business

Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

business

Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.