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Big tech: Meta's not the only tech co. having a bad week

Big tech: Meta's not the only tech co. having a bad week

Elon news aside, it's been a massive week in the world of big tech.

Metaworse

Alphabet and Microsoft kicked things off with reports of slowing growth — then came Meta’s turn. The company reported a 4% fall in revenue with average ad pricing falling 18% and Mark Zuckerberg doubling down on his metaverse moonshot, just as investors were hoping, and publicly calling for, the exact opposite. Even solid progress on Meta's TikTok competitor, Reels, and solid engagement on the company's core set of apps, wasn't enough for investors to look past the metaverse expenses — with another ~$85bn wiped off the company’s market cap. yesterday.

‍_Another_ is the key word here, as Facebook’s share price has cratered since the rebrand to Meta. Since its peak market cap of $1.07 trillion in Sep '21, the company has lost nearly $800bn in value.

Misery loves company

After Meta, Amazon reported an equally surprising set of numbers yesterday. The e-commerce giant, which is often regarded as a good bellwether for the wider economy, expects consumers to significantly curb spending in the months ahead, forecasting Q4 sales that were ~$10bn lower than analysts were expecting, sending shares down 14% at the time of writing.

The only tech behemoth to emerge relatively unscathed from this week is Apple which, despite reporting slower than expected iPhone 14 sales, otherwise held up very well comparatively — as they have all year. All told, since the start of 2022 those 5 big tech companies have shed some $3.6 trillion in value — roughly equivalent to the annual GDP of Brazil and Canada combined.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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