Chick-fil-A’s apps are ruling the roost on iOS charts right now
For those that didn’t already know, Chick-fil-A — the fast-food chain renowned for its chicken sandwiches, customer service, and closed-on-Sunday policy — launched the “Chick-fil-A Play” entertainment app back in November, complementing its existing food ordering and rewards app with a separate service for brand-related streaming and gaming.
Now, drawn by the irresistible lure of free food and a lot of new cow-centric content, people are flocking to download both apps, thrusting them into the top two spots on the US iOS free app store.
On Monday, the company announced the return of “Code Moo,” a digital game available only on the original Chick-fil-A app where rewards members can complete missions to win waffle fries, nuggets, and cookies, among other treats.
At the same time, the chicken chain also announced a flood of new bovine-based fun aimed at younger fans on its sister entertainment app, including “Udder Chaos,” a four-minute animated short, as well as the “Cow Tales” podcast.
Chicken? Run!
As a result, iOS downloads for both apps have soared, with “Chick-fil-A Play” clocking 103,061 downloads on Monday — almost 52% more than it managed in the 29 days before combined.
