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Chick-in, beef out: We're eating more chicken than ever before

Chick-in, beef out: We're eating more chicken than ever before

Chick-in, beef out

If you’ve found yourself perusing the meat aisles in recent months, perturbed by the price tags on the more-premium cuts of beef, you can rest easy knowing that you’re not alone — steak on the shopping list is getting rare.

In response to rising prices, Americans are turning to more affordable meats like chicken, with Tyson Foods — one of the world's largest meat processors — reporting that demand for chicken was still "extremely strong". Even so, chicken sales alone weren't enough to prevent the meat giant from missing its quarterly earnings target, with shares falling some 8% on Monday.

Where’s the beef?

Whilst the whatever-you-want-to-call-the-current-economic-situation certainly hasn’t helped red meat sales, Americans' consumption of beef has been waning for some time.

At its peak in 1976, there was 94lbs of beef produced and available per-person every year, roughly enough for everyone to have a Quarter Pounder each every single day. Since then however, consumer tastes — and thus availability — have changed, with chicken becoming America's most-favored meat by some margin.

Inflation-or-not, it would be surprising if beef consumption and production was even this high in 20 years from now, as an increasing number of Americans (roughly 10% currently) now reportedly identify as vegetarian or vegan. That's a number that's only likely to grow as more people ditch beef for environmental reasons — most studies suggest that the production of beef is far more damaging to the climate than any other food stuff.

For more on the emissions of different foods check out this guide from Our World In Data.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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