Ferrari F80 (Photo courtesy of Ferrari N.V.)

Ferrari unveils the F80, its latest once-in-a-decade hypercar

Balancing exclusivity with sales growth remains an art for automakers like Ferrari

10/18/24 11:42AM

Some good news for gearheads and Italophiles alike: yesterday, Ferrari unveiled their new supercar, described by the Maranello-based luxury automaker as “the most powerful road car ever to come out of the gates of the Ferrari factory.” The bad news? It’s already sold out.

The F80 is Ferrari’s first hypercar in 11 years, and features a V6-hybrid turbo engine with a combined maximum power of ~1,200 hp; top speeds of 350 kph; a state-of-the-art suspension system; lightweight 3D-printed parts; a narrower, more aerodynamic cabin; and a “driver-centric” layout, which means the passenger seat is smaller and set further back.

However, Ferrari plans on producing just 799 units of its latest cutting-edge vehicle — and each has already been assigned to a specific client (at this week’s launch, Ferrari’s CMO reported that requests for the model totaled 3x the planned output).

Even so, the very exclusive list of people who can get their hands on the supercar will have to cough up ~$3.9 million, making the F80 the most expensive road car ever sold by Ferrari. Napkin math suggests that the F80 would be worth more than $3 billion in sales to the company, which has slowly increased its volume of sales over the last decade, shipping ~13,700 cars last year.

Ferrari fans will know all too well that a new supercar is a once-in-a-decade event. Since 1984, when the automaker released its iconic GTO model, Ferrari has periodically offered a special model supercar.

Still, if you’ve thought that 799 seems like an abstract number of cars to produce, the company CMO also outlined in the presentation that this was to “limit the number of collectors” to “maintain a very high exclusivity”. Why they didn’t make 800, though, might be more of an aesthetic choice: Ferrari only made 272 original 288 GTOs, then 1,315 F40s, 349 F50s, and, for its most recent special release, 499 LaFerraris.

Justice Department accuses telehealth Zealthy of fraud, says remedy may bankrupt it

The feds say they don’t think Zealthy has the liquidity to pay what it owes customers.

J. Edward Moreno4/14/26

Hyunsoo Rim, J. Edward Moreno

bottling it

4/13/26

Americans aren’t drinking as much Mexican beer — that’s not been good for Constellation

The nation’s largest beer importer by sales just saw a 10-year growth streak come to an abrupt end.

Will investing in kids games finally make Netflix Games “the Netflix of games”?

Netflix is launching a game for preschoolers, its latest foray into stuff-you-play instead of stuff-you-watch.

Claire Yubin Oh4/10/26

Max Knoblauch4/9/26

American Airlines joins the flock, hiking bag fees amid higher jet fuel prices

American Airlines on Thursday announced that it, too, will be hiking the fees it charges customers to check luggage.

With the move, all four of the major US airlines, which together control about 80% of the US market, have now hiked their baggage fees in recent days amid surging jet fuel prices.

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Since late March, JetBlue, Delta Air Lines, United Airlines, Canada’s WestJet, and Southwest have hiked their fees. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

American Airlines updates bag fees and Basic Economy fares

The change will go into effect on tickets bought on or after Thursday, the same day Southwest’s hike begins.

Max Knoblauch4/9/26

Less than a year after implementing them, Southwest is also hiking its bag fees

Southwest Airlines has joined the growing list of airlines opting to hike their bag fees amid sustained higher jet fuel costs.

Starting today, the first checked bag at the carrier — which implemented bag fees less than a year ago — will jump from $35 to $45, and the second from $45 to $55. Southwest quietly disclosed the change Tuesday.

Southwest assigned the decision to “part of an ongoing analysis of the business and against the evolving global backdrop.”

As of Wednesday, jet fuel prices dropped to $4.16 a gallon, per the Argus US Jet Fuel Index, down from $4.81 on Tuesday following President Trump’s ceasefire announcement, which sent travel stocks soaring. Major airlines have shed some of those gains in premarket trading Thursday.

With the move to hike bag fees, Southwest joins JetBlue, United Airlines, Delta Air Lines, and Canada’s WestJet, all of which also boosted fees this month. Experts expect more major carriers to follow, and to potentially tweak the pricing of other ancillary revenue sources like seat assignments and carry-on luggage.

Three US airlines have already hiked baggage fees. More are likely on the way.