Ford takes aim at Tesla, offering free EV chargers and home installation to buyers
In a major move to court car shoppers who are leery of EVs, Ford — the number two EV seller behind Tesla— announced a new program to provide free Level 2 home chargers and installation to new Ford EV car buyers, an incentive worth several thousands of dollars. The program could help Ford eat away at Tesla’s dominant share of the EV market in the US.
“We have learned just how important home charging is to overall electric vehicle adoption in the U.S. Nearly 90% of shoppers say they would be more likely to buy an electric vehicle if they knew they could charge at home,” wrote Ford CEO Jim Farley announcing the new program, which is called the “Ford Power Promise”.
The offer is good for any purchase or lease of a Ford F-150 Lightning, Mustang Mach-E, or E-Transit Cargo Van starting October 1, 2024 and runs through the end of the year.
Ford recently pulled back from its ambitious EV plans, delaying new EV models and ramping up production of more popular hybrid models.
“We have learned just how important home charging is to overall electric vehicle adoption in the U.S. Nearly 90% of shoppers say they would be more likely to buy an electric vehicle if they knew they could charge at home,” wrote Ford CEO Jim Farley announcing the new program, which is called the “Ford Power Promise”.
The offer is good for any purchase or lease of a Ford F-150 Lightning, Mustang Mach-E, or E-Transit Cargo Van starting October 1, 2024 and runs through the end of the year.
Ford recently pulled back from its ambitious EV plans, delaying new EV models and ramping up production of more popular hybrid models.
