Spotify expands its anti-AI verified badges to podcasts
Spotify introduced verified badges for musician profiles in late April.
Audio streamer Spotify on Tuesday announced that it’s expanding its “Verified by Spotify” badges to include podcasts.
According to the platform, podcasts with the verification badge have sustained listener activity, are in good standing with Spotify rules, and have “verified audience authenticity” (listenership is not driven by fraudulent bot farms).
Spotify first introduced the tool last month for music profiles, acting as a signal for users that the verified profile represents a human. Podcast badges will appear on select shows beginning Wednesday and expand over time, per the company.
As we reported earlier this month, Spotify, like other major platforms including YouTube, has been expanding its efforts to distinguish between human content and AI-generated content on its platform. The rise of GenAI music and voice-cloning tools has seen a surge in deepfakes and unauthorized voice cloning across several platforms, while also boosting a “resurrection economy” that is propelling big deals for the estates of deceased celebrities.
With its podcast announcement, Spotify reaffirmed its impersonation policy, including AI-generated content, writing:
“Our policies have always prohibited unauthorized impersonation. Today, we’re reaffirming this policy in the context of AI: Spotify will remove podcast shows and content that impersonate another creator or host’s likeness without permission, whether that’s using AI voice cloning or any other method. You can read more about these creator protections here.”
Like many other platforms, Spotify has been attempting to offer AI protections for users while also expanding its AI offerings for shareholders. Earlier this month, the company published a guide explaining how users can save and play “personal podcasts” created by their AI agents on the app.
