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Max Knoblauch

Ford says employee pricing discount campaign boosted US market share by nearly 2 points

A lesson to automakers: if you make it cheaper, they will come.

At Wednesday morning’s Deutsche Bank global auto conference, Ford’s president of Ford Blue and Ford Model e, Andrew Frick, said the F-150 maker saw its US market share spike nearly two points in the 60 days after it instituted its employee pricing discount program.

According to Frick, Ford’s US share is 14.7% as of the end of May, up 1.9% from last year. Ford began the promotion in early April, when President Trump’s 25% auto tariff took effect.

“A lot of times in this industry we fight for tenths of [market] share, and to have a 1.9% increase year over year was very strong. And we did it with our profit pillars,” Frick said, adding that Ford trucks saw their best sales month in two decades.

More than 80% of the vehicles Ford sells in the US are built here, compared to 54% for rival GM. Ford has said it will end the employee pricing discount — and potentially start raising prices — following the July 4 holiday.

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eBay stock slumps on gloomy Q4 outlook despite solid Q3 earnings

Shares of eBay fell as much as 10.5% in premarket trading on Thursday morning after the company gave a lower-than-expected profit forecast for the important holiday shopping season.

The e-commerce giant reported solid numbers for the third quarter on Wednesday, with revenue up 9% as reported to $2.8 billion and gross merchandise volume rising 10% to $20.1 billion, topping the average analyst forecast of $19.4 billion, per Bloomberg.

However, concerns about the future somewhat overshadowed these results.

eBay outlined its profit outlook for the period ending in December to $1.31 to $1.36 a share, with revenue at $2.83 billion to $2.89 billion. According to Bloomberg-compiled data, this broadly matches Wall Street’s estimates for the top line, but misses on the bottom line, with analysts forecasting EPS to come in at $1.39 — suggesting the company expects some further margin pressure.

The company has been facing macroeconomic challenges since the US ended the de minimis tariff exemption in late August, with the online marketplace reliant on shipments. One small silver lining? CFO Peggy Alford highlighted a “less durable trend” on a post-earnings call: that as commodity prices for precious metals boomed, demand for bullion and collectible coins on eBay spiked.

EBay Falls After Giving Weak Profit Outlook for Holiday Period

eBay Bloomberg 10/30

However, concerns about the future somewhat overshadowed these results.

eBay outlined its profit outlook for the period ending in December to $1.31 to $1.36 a share, with revenue at $2.83 billion to $2.89 billion. According to Bloomberg-compiled data, this broadly matches Wall Street’s estimates for the top line, but misses on the bottom line, with analysts forecasting EPS to come in at $1.39 — suggesting the company expects some further margin pressure.

The company has been facing macroeconomic challenges since the US ended the de minimis tariff exemption in late August, with the online marketplace reliant on shipments. One small silver lining? CFO Peggy Alford highlighted a “less durable trend” on a post-earnings call: that as commodity prices for precious metals boomed, demand for bullion and collectible coins on eBay spiked.

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