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Ford Announces Plans For New Electric-Vehicle Battery Plant
Ford CEO Jim Farley (Bill Pugliano/Getty Images)

Ford’s leaving the door open for a Chinese automaker collaboration, says RBC

US lawmakers have raced to introduce legislation to lock in restrictions on cheaper Chinese vehicles and parts ahead of the Trump-Xi meeting in May.

Analysts at RBC Capital Markets aren’t convinced that Ford is officially ruling out a potential future collaboration with a Chinese automaker in the US.

On Ford’s Wednesday evening earnings call, CEO Jim Farley had this to say:

“We leverage global partnerships and even IP sharing, including with the Chinese OEs, to grow our business around the world. But we are really fully committed to a level playing field here in the US and also safeguarding our home market, because of the importance of the auto industry and our industrial base.

So, how I would think about it is Ford continues to be a global company. We want to have the rights to win around the globe. We need IP and partnerships outside the US to do that. And when it comes to the US industry itself, we are extremely protective, as we should be, like China, South Korea, and Japan are. What that means in specific policies, that will play out in our strategy as a company.”

Last week, Ford denied a Wall Street Journal report that said it had held talks with China’s Geely Automobile Holdings about bringing its car tech to the US. Earlier this month, Farley told Fox News that Chinese EVs would have a “devastating” impact on the US auto industry and shouldn’t be allowed into the country.

Still, RBC sees Farley’s Wednesday comments as more of a “not right now” than a “never.”

“We think the comments do not close the door on a potential collaboration with Chinese OEMs [original equipment manufacturers] in the US, but clearly indicate there could be political resistance to the idea,” RBC analyst Tom Narayan said in a Thursday note. “Like Stellantis, Ford is already collaborating with Geely in Europe, and we could envision a softening approach longer term in the US especially if production is US-based. Ford is losing money on EVs and should demand for these products return to the US, collaborating with Chinese OEMs could shorten the speed to market for some very compelling products.”

If that prediction were to come true, it could cause a major upheaval in the US car market.

Geely and rival BYD have been expanding in both Canada and Mexico — BYD sells 70% of new EVs in the latter country — and China’s EV (and plug-in hybrid) exports more than doubled in the first quarter from last year.

US lawmakers, and the auto industry, appear worried that President Trump could soften the US’s restrictions on Chinese vehicles when he meets with Chinese President Xi Jinping next month. The two are expected to discuss potentially lowering the barriers to Chinese autos in the US, something Trump implied interest in earlier this year.

“If they want to ​come in and build a plant and hire you and hire your ​friends and ⁠your neighbors, that’s great, I love that,” Trump said in January.

This week, a group of 70 House Democrats sent a letter to Trump saying that the barriers against Chinese cars “must remain a firm and non-negotiable priority.” On Wednesday, a bipartisan pair of senators, Bernie Moreno (R-Ohio) and Elissa Slotkin (D-Mich.), introduced the Connected Vehicle Security Act, which would ban Chinese vehicles, parts, and tech — including those made in partnerships — from the US.

Trump is scheduled to visit Beijing and meet with Xi on May 14 and 15.

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Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

business

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

business

Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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