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GM’s expecting an up to $5 billion tariff hit this year, but its CEO says prices should stay “about the same”

GM shares shed all premarket gains on Thursday morning after the company issued its full-year guidance and tariff cost estimates following a delay.

The Chevrolet parent company said it expects its 2025 earnings before interest and taxes to be between $10 billion and $12.5 billion, down from earlier guidance of up to $15.7 billion.

Despite some recent relief in the form of potential tariff reimbursement, GM said it anticipates a 2025 tariff cost of between $4 billion and $5 billion. Unlike rivals like Tesla that are more set up for relief, 46% of GM’s US sales are imports and its vehicles contain just 54% US content on average, per estimates.

That’s far short of the 85% threshold that will essentially grant automakers full exemption from the 25% auto parts tariff taking effect Saturday.

Despite those higher expected costs, CEO Mary Barra told CNN on Thursday that the company expects pricing to “stay at about the same level as it is.” Experts have estimated tariffs will hike vehicle costs by more than 11% on average.

Despite some recent relief in the form of potential tariff reimbursement, GM said it anticipates a 2025 tariff cost of between $4 billion and $5 billion. Unlike rivals like Tesla that are more set up for relief, 46% of GM’s US sales are imports and its vehicles contain just 54% US content on average, per estimates.

That’s far short of the 85% threshold that will essentially grant automakers full exemption from the 25% auto parts tariff taking effect Saturday.

Despite those higher expected costs, CEO Mary Barra told CNN on Thursday that the company expects pricing to “stay at about the same level as it is.” Experts have estimated tariffs will hike vehicle costs by more than 11% on average.

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Paramount+ wants to look a lot more like TikTok, leaked documents reveal

Larry Ellison’s Oracle just took a 15% stake in TikTok’s US arm. David Ellison’s Paramount streaming service could soon look a lot more like it.

According to leaked documents seen by Business Insider, Paramount+ is planning a big push into short-form, user-generated video in the vein of the addictive feeds of TikTok, Instagram Reels, and YouTube Shorts.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

Per Business Insider, the documents reveal that short-form videos are a top priority for the streamer in the first quarter of 2026, and executives are working on adding a personalize feed of clips to the mobile app.

The move would follow similar mobile-centric plans from Disney, which earlier this month announced that it would bring vertical video to Disney+ this year, and Netflix, which during its earnings call said it would revamp its mobile app toward vertical video feeds and expand its short-form video features.

Streamers are increasingly competing for user attention with popular apps. YouTube is regularly the most popular streaming service by time spent.

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Starbucks’ CEO, Brian Niccol, made $30.9 million in 2025

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