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GM’s expecting an up to $5 billion tariff hit this year, but its CEO says prices should stay “about the same”

GM shares shed all premarket gains on Thursday morning after the company issued its full-year guidance and tariff cost estimates following a delay.

The Chevrolet parent company said it expects its 2025 earnings before interest and taxes to be between $10 billion and $12.5 billion, down from earlier guidance of up to $15.7 billion.

Despite some recent relief in the form of potential tariff reimbursement, GM said it anticipates a 2025 tariff cost of between $4 billion and $5 billion. Unlike rivals like Tesla that are more set up for relief, 46% of GM’s US sales are imports and its vehicles contain just 54% US content on average, per estimates.

That’s far short of the 85% threshold that will essentially grant automakers full exemption from the 25% auto parts tariff taking effect Saturday.

Despite those higher expected costs, CEO Mary Barra told CNN on Thursday that the company expects pricing to “stay at about the same level as it is.” Experts have estimated tariffs will hike vehicle costs by more than 11% on average.

Despite some recent relief in the form of potential tariff reimbursement, GM said it anticipates a 2025 tariff cost of between $4 billion and $5 billion. Unlike rivals like Tesla that are more set up for relief, 46% of GM’s US sales are imports and its vehicles contain just 54% US content on average, per estimates.

That’s far short of the 85% threshold that will essentially grant automakers full exemption from the 25% auto parts tariff taking effect Saturday.

Despite those higher expected costs, CEO Mary Barra told CNN on Thursday that the company expects pricing to “stay at about the same level as it is.” Experts have estimated tariffs will hike vehicle costs by more than 11% on average.

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Used car prices dip in April but remain at 2023 levels as gas prices surge

Used car prices ticked down in April, the first drop in 2026, according to fresh data from Cox Automotive.

Cox’s Manheim Used Vehicle Value Index, which tracks wholesale prices, dipped 1.6% in April from March, but remains around highs not seen since 2023 as shoppers react to surging gas prices.

“Affordability remains front and center, and that’s driving some increased demand for older vehicles... as well as changing the calculus for consumers shopping for EVs,” said Cox’s chief economist, Jeremy Robb.

As reported in March, used car retailers including CarMax have told Sherwood News that gas prices are driving more shoppers to look toward EVs. Cox’s EV index is up 7.2% from April 2025, compared to a 1.1% hike for its non-EV index.

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Xbox CEO overhauls leadership team with Microsoft AI execs amid sales declines

Microsoft is continuing to shake up Xbox, with gaming chief Asha Sharma (who took over the division suddenly in February) announcing an executive overhaul.

According to an internal memo seen by CNBC, Sharma is bringing four leaders from her former CoreAI group into the Xbox fold, as they have “consumer and technical expertise [Xbox does] not yet have.”

“Right now, it is too hard to ship impact quickly. We spend too much time inward instead of with the community, and we lack the depth we need in some of the fundamentals,” Sharma said in the memo.

Aside from the CoreAI team, David Schloss, a former Instacart growth exec, will take over the subscription and cloud business.

Following Microsoft’s earnings report last week, in which Xbox console sales fell 33% from last year, Sharma said the division had work to do. The company forecast more sales declines for Game Pass and consoles in the current quarter.

“Right now, it is too hard to ship impact quickly. We spend too much time inward instead of with the community, and we lack the depth we need in some of the fundamentals,” Sharma said in the memo.

Aside from the CoreAI team, David Schloss, a former Instacart growth exec, will take over the subscription and cloud business.

Following Microsoft’s earnings report last week, in which Xbox console sales fell 33% from last year, Sharma said the division had work to do. The company forecast more sales declines for Game Pass and consoles in the current quarter.

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