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In this photo illustration, a Grand Theft Auto VI logo seen...
(Mateusz Slodkowski/Getty Images)
Great Expectations

“GTA 6” has to follow one of the bestselling video games of all time

The predecessor of “GTA 6” was just behind “Tetris” and “Minecraft” in all-time sales.

Claire Yubin Oh

Amid a postpandemic hangover for the wider industry, video game makers are taking a leaf out of Hollywood’s playbook, hoping that sequels and reboots can propel the industry back to growth.

Strategy heavy “Civilization VII” is out officially tomorrow, Medieval favorite “Kingdom Come: Deliverance II” hit the (mostly digital) shelves a week ago, and the OG “The Sims” will be rereleased in celebration of the franchise’s 25th anniversary.

But none of those high-profile games carry the weight of expectation that “Grand Theft Auto 6” will shoulder when it debuts this fall. Even just the confirmation that the game will come out this year was enough for the share price of owner Take-Two Interactive to soar last week.

Predicted to make $3.2 billion in sales in its first 12 months, the latest of the GTA series will easily be the biggest debut of the year, following after its predecessor, which sold 210 million copies, ranking as the third-most-sold video game of all time according to data compiled by GameSpot

Top 10 games sold ever
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Given how much the industry has moved on since GTA 5, breaking into this top 10 and unseating classics like the “Super Mario” series from Nintendo — games that were often bundled with the company’s popular hardware products — will be a monumental task. Indeed, as the supply of video games has exploded, even megahits like Microsoft’s open-world game “Minecraft” have topped out at roughly 300 million sales, which is why iconic block-sorting game Tetris is likely to top this list for decades.

Consoling

Gaming companies have been reporting lackluster earnings in February: a disappointing outlook from Roblox pushed its shares down on Thursday, Electronic Arts’ “EA Sports FC 25” is underwhelming gamers, and Nintendo’s Switch sales are slipping, too.

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$1.3M

There’s still plenty of money to be made in brainrot. The top 1,000 Roblox creators earned an average of $1.3 million in 2025 — up 50% from the year prior — according to CEO Dave Baszucki on the company’s fourth-quarter earnings call.

Roblox paid out $1.5 billion to creators last year, meaning its top 1,000 creators took home about 87% of the total pool.

Like other creator economy giants, Roblox rewards its biggest creators for their contributions to user engagement. Creator-made titles like “Grow a Garden” and “Steal a Brainrot” substantially boosted playing time over the course of the year. In September, the company increased its developer exchange rate, or the ratio of in-game currency to cash payout, by 8.5%.

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Roblox answers Google’s Project Genie, launching the open beta for its “4D” AI creation tool

Roblox on Wednesday launched the open beta of its “4D” AI creation model, less than a week after the launch of Google’s Project Genie, an AI-powered interactive world generator.

The tool allows users to generate interactive objects that can be used in gameplay, such as a drivable car or a flyable plane, as opposed to static 3D objects.

Roblox’s “4D” system relies on rule sets called schemas that create objects out of multiple parts, allowing cars to have a body and movable wheels, for example.

“We expect to soon include schemas that cover the range of thousands of objects in the real world,” the company said.

The move to bring the tool out of early access and into open beta appears to be a response to Google’s Project Genie, which allows users to generate “playable” worlds out of a text or image prompt. Gaming stocks like Roblox, Take-Two, and Unity Software have dropped in the days since Project Genie’s release, though Wall Street analysts largely believe the market reaction to be unjustified, as interactivity through Googles tool is limited.

Roblox’s “4D” system relies on rule sets called schemas that create objects out of multiple parts, allowing cars to have a body and movable wheels, for example.

“We expect to soon include schemas that cover the range of thousands of objects in the real world,” the company said.

The move to bring the tool out of early access and into open beta appears to be a response to Google’s Project Genie, which allows users to generate “playable” worlds out of a text or image prompt. Gaming stocks like Roblox, Take-Two, and Unity Software have dropped in the days since Project Genie’s release, though Wall Street analysts largely believe the market reaction to be unjustified, as interactivity through Googles tool is limited.

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