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Miami, Florida, IKEA store, couple shopping for kitchen cabinets
(Jeffrey Greenberg/Getty Images)
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Ikea sales fell for the first time since the pandemic; now it’s setting up stores in Best Buy

The two retailers are teaming up on a new “shop-in-shop” concept in the US.

Tom Jones, Hyunsoo Rim
8/1/25 8:05AM

Ikea, a go-to retailer for anyone looking to deck out their new place with affordable, flat-pack furniture, has found a new home itself, with the Swedish brand and Best Buy announcing a new “shop-in-shop” collaboration in 10 Best Buy stores across Florida and Texas.

Not so DIY

Per the brands’ vision statements, shoppers will be able to explore 1,000-square-foot showrooms displaying “inspirational” Ikea kitchens and laundry rooms, where they’ll be able to imagine and integrate Best Buy’s tech appliances. With Best Buy’s sales having slumped for the last three years on the bounce, as Bloomberg reported, the move comes at a tough time for the consumer electronics company, though it’s not all sunshine and meatballs at Ikea, either.

Ikea revenues chart
Sherwood News

Last year, Ikea sales fell for the second time in 20 years — the only other instance being in 2020, when the pandemic stopped customers from making pilgrimages to Ikea locations to see BILLY bookcases in person and sample the Swedish delights at their in-store restaurants. The 2024 revenue drop came after the world’s largest furniture seller discounted a range of thousands of items at an average rate of 10%, having previously raised prices on pandemic-era supply issues.

Surely we haven’t seen peak Ikea, have we?

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Uber is giving drone deliveries another go in a partnership with Flytrex

Ride-hail and delivery giant Uber on Thursday announced a new partnership with drone operator Flytrex to begin testing an autonomous delivery-by-air system by the end of the year.

As one of the few drone providers with Beyond Visual Line of Sight authorization from the FAA, Flytrex already partners with Walmart and DoorDash on similar programs. The company said it’s delivered more than 200,000 meals to suburban US households in the past three years.

This isn’t Uber’s first foray into drone deliveries. Under its then aviation arm Uber Elevate, the company tested the tech in a partnership with McDonald’s in 2019. Uber sold its aviation division to Joby Aviation in late 2020.

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Reddit bounces on report that it’s in talks with Google, OpenAI on fresh data-sharing deal

Reddit shares were down 5% in Wednesday trading before news that the company is in early talks to make its next AI content-sharing deals with Google and OpenAI sent them back up to roughly flat.

According to reporting by Bloomberg, Reddit is seeking a new data deal structure that includes dynamic pricing and would encourage the companies’ AI users to contribute to Reddit.

Reddit reportedly struck deals of $60 million per year with Google and OpenAI last year. The company scored $35 million in “other” revenue — which includes content licensing agreements — in its most recent quarter. That accounted for about 7% of the company’s overall revenue in the period.

“One of the things that we’ve learned, particularly through the data licensing deals is... how essential Reddit is to AI or LLMs as we know them and the next generation of search,” Reddit CEO Steve Huffman said on the company’s July earnings call. “And so I think a lot has changed over the last couple of years. Every variable has changed since we signed those first deals.”

Reddit reportedly struck deals of $60 million per year with Google and OpenAI last year. The company scored $35 million in “other” revenue — which includes content licensing agreements — in its most recent quarter. That accounted for about 7% of the company’s overall revenue in the period.

“One of the things that we’ve learned, particularly through the data licensing deals is... how essential Reddit is to AI or LLMs as we know them and the next generation of search,” Reddit CEO Steve Huffman said on the company’s July earnings call. “And so I think a lot has changed over the last couple of years. Every variable has changed since we signed those first deals.”

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