Ikea sales fell for the first time since the pandemic; now it’s setting up stores in Best Buy

The two retailers are teaming up on a new “shop-in-shop” concept in the US.

8/1/25 9:05AM

Ikea, a go-to retailer for anyone looking to deck out their new place with affordable, flat-pack furniture, has found a new home itself, with the Swedish brand and Best Buy announcing a new “shop-in-shop” collaboration in 10 Best Buy stores across Florida and Texas.

Not so DIY

Per the brands’ vision statements, shoppers will be able to explore 1,000-square-foot showrooms displaying “inspirational” Ikea kitchens and laundry rooms, where they’ll be able to imagine and integrate Best Buy’s tech appliances. With Best Buy’s sales having slumped for the last three years on the bounce, as Bloomberg reported, the move comes at a tough time for the consumer electronics company, though it’s not all sunshine and meatballs at Ikea, either.

Last year, Ikea sales fell for the second time in 20 years — the only other instance being in 2020, when the pandemic stopped customers from making pilgrimages to Ikea locations to see BILLY bookcases in person and sample the Swedish delights at their in-store restaurants. The 2024 revenue drop came after the world’s largest furniture seller discounted a range of thousands of items at an average rate of 10%, having previously raised prices on pandemic-era supply issues.

Surely we haven’t seen peak Ikea, have we?

Hyunsoo Rim

appy birthday

4/1/26

Apple is turning 50 today and it doesn’t look a thing like its younger self

From Macs to iPods, iPhones, and now services, here’s how Apple’s business has looked every 10 years.

The entrance of Allbirds seen from Hayes St. in San Francisco, Calif.

Allbirds, the once buzzy multibillion-dollar sneaker startup, is selling up for $39 million

That’s less than 1% of its peak market cap about four years ago.

Tom Jones3/31/26

Max Knoblauch3/30/26

JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.