It’s Amazon Prime Day versus Walmart Deals in a retail discount showdown

Walmart has been powering through the e-commerce world, bringing in $79 billion in revenue last year and growing explosively... just like Amazon in its prime.

Claire Yubin Oh

7/7/25 10:57AM

When e-commerce titans clash, the ground shakes, websites take longer to load, and (maybe) you get a bargain on that tablet you’ve had your eye on. That’s what could happen as Amazon and Walmart’s flagship annual discount periods are pitting the retail giants head-to-head.

Double dating

This year’s Amazon “Prime Day” promotion will start from July 8 to 11, overlapping with the “Walmart Deals” sale, which runs from July 8 to 13. For the first time, Amazon has also extended its two-day Prime Day(s) sale from two to four days — a change Walmart answered by stretching its own event from four days to six.

Annual discount periods are a significant revenue driver for both online and brick-and-mortar retailers, but they also help platforms stay top of mind for consumers.

This year, Amazon is expected to sell $21 billion worth of goods during its 96-hour extended Prime Day, per Bank of America, a staggering 60% jump on last year’s effort.

Walmart and Amazon's e-commerce — Sherwood News

Amazon has long dominated the world’s online shopping landscape, but rival Walmart, whose US e-commerce business raked in $79 billion in revenue last year, has been catching up in a daunting, precedented speed — similar to Amazon’s explosive growth in the late 2000s and early 2010s. With a fleet of 4,600 stores as its online unit’s backbone, Walmart’s promotion this year will also feel a little like Amazon’s, with its Prime-like Walmart+ subscription at the center of its discounted period, as members get early access from July 7.

It’s Amazon vs. Walmart. The winner? Maybe bargain-hunting consumers. The losers? Any non-billion-dollar online stores trying to sell stuff over the next week.

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JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.