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Krogersons: The grocery merger that could rival Walmart

Krogersons: The grocery merger that could rival Walmart

Groceries of scale

Kroger, one of America’s largest grocery stores, is embodying their ideal customer as they go on a spending spree, with a $24.6bn offer to buy rival Albertsons, the parent company of Safeway, Vons and other chains. If approved, the combined entity (Krogersons?) would be a credible rival to Walmart’s scale in groceries, employing more than 700,000 workers across nearly 5,000 stores, with a ~16% share of the US grocery market.

In an industry in which margins can be razor-thin — Kroger’s average operating margin has been 2.6% over the last 10 years — bigger is usually better. More scale and more products tend to make retailers more competitive, which should be better for consumers — or at least that will be the argument that Krogers-Albertsons tell to regulators.

Self-checkout, help needed

At a time when food prices are rising sharply (see our recent inflation chart here), regulators are unlikely to let this deal pass through unchecked.

Kroger believes it can realize some $500m a year of cost savings with the deal, putting it in a better place to lower prices and compete against Walmart, Amazon and the fastest growing segment of US retaildollar stores. To placate lawmakers, some analysts estimate that as much as one-quarter of Albertsons’ store base may need to be sold to a third-party to avoid limiting competition in certain overlapping regions.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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