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RINGING OUT

The landline isn’t extinct in America, but it might be by 2030

AT&T and others are cutting the cord on long-lived landlines as more households go wireless.

Millie Giles

If your household still has an old-style landline, it might be time to hang it up once and for all, as telephone companies say “Cu” to traditional copper cables.

During their investor day earlier this month, cellular giant AT&T announced that it’s phasing out copper wire entirely, meaning that its landline-phone service will no longer be available in almost every US state by 2029. Citing the $6 billion of annual costs incurred by legacy copper services, the company outlined plans to go all-in on fiber and wireless, including promoting a new product, “AT&T Phone Advanced,” as a fiber-based replacement for landline phones.

The telecommunications company reported that it’s expanding its wire centers to execute the nationwide exit from copper, though it also stated that “only 5% of our residential customers are still using copper voice technology.” Indeed, in the US at least, landlines are already a dying breed: according to the latest National Health Interview Survey from the CDC, an estimated 76% of Americans only used wireless telephone services, compared with 1.3% that solely used landline services — down from 43% just two decades before.

Landline chart
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Dialing back

Though only a tiny fraction of America is solely reliant on landlines, there are still tens of millions of households who have one. But, for AT&T execs looking after the company’s bottom line, the math is hard to ignore. The Dallas-based company disclosed that maintenance costs for fiber subscribers are 35% lower than for those still using some 70-year-old copper services.

Other providers are moving on from less reliable, more demanding copper services, too. Verizon, the largest cellular-service company in the US, announced plans to retire its copper cables in April, with Frontier and TDS also reportedly moving on from their copper networks. For AT&T specifically, decommissioning the most energy-hogging section of its business will help it keep its “leading position in the US fiber-optic business,” per the WSJ, as well as make headway in providing services to an ever-growing number of wireless customers.

Are you still there?

While cellular providers continue to pull back on landlines, it might be harder to sever these long-lived connections in some areas than others.

The Northeast, for example, has much higher usage rates of wired phones than any other part of the US, with more than half of New York, Massachusetts, Maryland, and New Jersey residents reporting still using the service. Why? Well, as suggested by The Washington Post last year, the near monopoly on landlines held by Verizon in almost every Northeastern state could have something to do it, with the company offering “triple-play” phone, broadband, and cable TV packages to customers at the turn of the digital age... which have stayed on hold ever since.

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Amazon doubles down on groceries with new private-label collection, sending grocery stocks lower

Amazon on Wednesday launched Amazon Grocery, a new private-label food brand that combines its Fresh and Happy Belly lines into one collection.

The label covers more than 1,000 staples, from milk and eggs to olive oil and fresh meat, with most items priced under $5. Shares of Amazon were little changed, but grocery-selling rivals Target, Walmart, and Kroger all slipped around 2% following the announcement. Costco also slipped about 1%.

The launch highlights Amazon’s growing push into both grocery and private-label essentials as more customers trade down to cut costs. In August, the e-commerce giant added perishable groceries to same-day delivery in 1,000 cities and towns across the country.

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