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Lobbying: Big tech increasingly put pressure on governments — Uber is just the latest example

Lobbying: Big tech increasingly put pressure on governments — Uber is just the latest example

A recently-leaked trove of documents revealing Uber’s secretive lobbying tactics, including texts to Macron and meetings with Biden, illuminated a particularly murky area in which the worlds of big tech and policy-making convene.

Tip of the iceberg?

Lobbying firms, and companies who have in-house lobbying efforts, have to disclose in good faith an estimate of how much was spent on lobbying the US government.

That data has been collated by OpenSecrets.org, and it reveals just how much big tech are spending on trying to influence policy — some $70m last year among the selected companies in the chart above. That data is helpful context, but the measurement clearly isn't perfect or exhaustive, as the Uber leak shows. The documents contained evidence that Uber paid academics to publish helpful research and met with numerous world leaders, neither of which likely show up in the lobbying spend data.

Your big tech legislation is _ years away

Big tech is sensible to try and tip the balance of policy in their favor as legislators continue to put tech firmly in their sights. Two antitrust bills that aim to regulate the firms’ immense gatekeeping powers and their tendency to push their own adjacent products to consumers, for example, are currently winding their way through the legislative system.

Although we often bucket them all together, the issues facing big tech are often wildly different. Amazon and Uber might be more concerned about labor reform, Meta about privacy and data collection, while Alphabet, Microsoft and Apple have been criticized for anticompetitive practices.

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Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy. 

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: smile, make eye contact, and greet or wave when a shopper comes within 10 feet — and if they get closer, within four feet, ask whether they need help or how their day is going, according to a new Bloomberg report.

Dubbed the 10-4 program internally, the rule mirrors rival Walmarts own 10-foot policy, formalizing behavior Target had previously only encouraged.

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Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

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