Nia Warfield3/26/24

McDonald’s Krispy Kreme collab is the ultimate breakfast play

The Big Mac icon will start selling the glazed delights at all 13K+ of its US restaurants later this year. Mickey Dee’s first started selling Krispy Kremes in a dozen Kentucky locations back in 2022 and quickly expanded to over 100 more locations in the state as its popularity took off.

Fast-food biggies have been expanding their breakfast-style options as more Americans turn to drive-thrus to satisfy their sweet tooth. More than 83% of US families eat fast-food at least once a week. Meanwhile, Krispy Kreme sold 1.6B donuts in '22. Already this year, Cinnabon has partnered with rivals like Wendy's and Subway to add options like Cinnabon Pull Aparts and foot-long churros.

While McDonald’s and Krispy Kreme compete on breakfast, they can complement each other in areas where they lack, giving Krispy Kreme access to McDonald's unparalleled distribution, and McDonald's access to a menu item they never quite cracked — the sweet morning pastry — despite their domination of the savory-breakfast-sandwich biz.

And hey, never before has it been easier to add a dozen variety Krispy Kreme pack to your midnight nuggets run.

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Nia Warfield10h

Starbucks issues apology after viral “Bearista” cup meltdown

Holiday cheer turned into chaos this week for Starbucks after the coffee giant’s new “Bearista” holiday cup sent fans into a frenzy.

Dropped alongside its 2025 holiday menu, the $30 beanie-wearing glass bear tumbler sparked long lines, sellouts, and even in-store scuffles before Starbucks stepped in with an apology.

“The excitement for our merchandise exceeded even our biggest expectations,” the company said in a statement to People. “Despite shipping more Bearista cups to our coffeehouses than almost any other item this holiday season, the Bearista cup and some other items sold out fast.”

Within hours of launch, frustrated fans flooded Starbucks’ social media pages and even store hotlines. Some customers waited in line before dawn and others said their stores received only a handful of cups. In one Houston location, the craze even turned physical, with police reportedly called to break up a brawl. Meanwhile, the cup is already reselling on sites like eBay, with listings topping $600.

“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused,” Starbucks said. While in-store customers may be upset, investors seem happy about the viral hit, as the stock has risen over 3% on Friday.

If you’re still hoping for a Bearista at market price, that may not be on order: the chain didn’t disclose how many cups were made or whether a restock is planned.

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Target tells workers to smile, wave, and greet shoppers if they come within 10 feet of them

Target just rolled out a new rule for store employees: “smile, make eye contact, and greet or wave” when a shopper comes within 10 feet — and if they get closer, within four feet, “ask whether they need help or how their day is going,” according to a new Bloomberg report.

Dubbed the “10-4 program” internally, the rule mirrors rival Walmart’s own 10-foot policy, formalizing behavior Target had previously only encouraged.

Target Mandates Worker Smiles, Friendliness to Boost Sales

Target Mandates Worker Smiles, Friendliness to Boost Sales

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Half of new US companies disappear within 5 years — and only 1 in 3 makes it to year 10

Survival depends on more than luck, from where it starts, to what it does, to when it’s born.

Seedling on dry dirt.

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Millie Giles13h

Monster surges on energy drink buzz, while Celsius sinks on distribution concerns

Shares of Monster Beverage climbed 5% after the bell on Thursday, and held most of those gains into early trading on Friday, following strong Q3 results.

The energy drink giant topped market expectations, with quarterly sales up 17% year over year to $2.2 billion and adjusted net profits growing 41% to $524.5 million — 11% ahead of Wall Street’s estimates. In the report, Monster highlighted its zero-sugar line and new product launches, with a stack of novel flavors already released this year, as bright spots.

During a call with analysts, Chief Executive Hilton Schlosberg said that the global energy drink category “remains healthy with robust growth,” The Wall Street Journal reported, adding that demand for more affordable caffeinated drinks is rising as coffee has become “really expensive.”

Meanwhile, rival beverage business Celsius saw shares fall as much as 23% on its Q3 results yesterday — despite beating expectations, with revenue jumping 173% — largely due to concerns about a change in the company’s distribution channel, as its newly acquired Alani Nu brand joins the PepsiCo distribution network.

Tinder taps AI that can analyze your camera roll to find better matches

As Tinder’s paid subscriber count dwindles, Match Group wants to fight “swipe fatigue” with new features.

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