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Microsoft is raising the cost of the Xbox by $100 in the US and hiking game costs, too

While Microsoft shares are still riding high from its expectations-beating earnings report on Wednesday, the tech giant announced it’s raising the price of its high-powered Xbox Series X console by $100 in the US.

The Series X will now cost $600 for US customers, up from $500. Versions of the Xbox Series S, the lower-cost console with weaker graphics hardware, are now $80 more than they were earlier this week.

In a post announcing the price hikes, Microsoft points to “market conditions and the rising cost of development” as the reason for the move. Tariffs are expected to substantially increase the costs of video game console production. Earlier this month, Sony hiked PS5 prices in Europe by up to $75.

Microsoft likely has less wiggle room with spreading out the cost of the levies, since it sold only an estimated 5 million Xbox consoles last year. In the same time, Sony sold more than 20 million PS5s.

Also rising: the price ceiling of Microsoft’s biggest games to $80 this holiday season. That matches the elevated level first seen with Nintendo’s “Mario Kart World.” Before jumping up to $70 with the latest generation of consoles around 2020, the $60 video game price point held strong for about 15 years.

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Xbox CEO overhauls leadership team with Microsoft AI execs amid sales declines

Microsoft is continuing to shake up Xbox, with gaming chief Asha Sharma (who took over the division suddenly in February) announcing an executive overhaul.

According to an internal memo seen by CNBC, Sharma is bringing four leaders from her former CoreAI group into the Xbox fold, as they have “consumer and technical expertise [Xbox does] not yet have.”

“Right now, it is too hard to ship impact quickly. We spend too much time inward instead of with the community, and we lack the depth we need in some of the fundamentals,” Sharma said in the memo.

Aside from the CoreAI team, David Schloss, a former Instacart growth exec, will take over the subscription and cloud business.

Following Microsoft’s earnings report last week, in which Xbox console sales fell 33% from last year, Sharma said the division had work to do. The company forecast more sales declines for Game Pass and consoles in the current quarter.

“Right now, it is too hard to ship impact quickly. We spend too much time inward instead of with the community, and we lack the depth we need in some of the fundamentals,” Sharma said in the memo.

Aside from the CoreAI team, David Schloss, a former Instacart growth exec, will take over the subscription and cloud business.

Following Microsoft’s earnings report last week, in which Xbox console sales fell 33% from last year, Sharma said the division had work to do. The company forecast more sales declines for Game Pass and consoles in the current quarter.

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Ford’s April EV sales climb from March but make up less than 2% of its total sales this year

Ford sold 22% more EVs in April than in March, but the category makes up just 1.7% of the automaker’s total 2026 sales through April. At the same point last year, EVs were about 4% of sales.

The company released its April sales figures Monday morning, with EVs climbing sequentially but still down nearly 25% from last year. Its more popular hybrids were down 5% from March and about 33% from last year.

Overall, Ford posted a 14.4% drop in sales in April from last year. SUVs were down more than 16%, trucks fell more than 14%, and cars (the company doesn’t sell many) climbed 18%.

When it reported its Q1 earnings last week, Ford boosted its full-year guidance for adjusted earnings before interest and taxes to between $8.5 billion and $10.5 billion.

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Amazon opens up its supply chain to everyone

Today Amazon unveiled Supply Chain Services, a new business that turns the vast warehousing and logistics network behind its e-commerce empire into a product for other companies — an AWS-style move applied to the physical world.

As Amazon put it: “Any business can now move, store, and deliver everything from raw materials to finished products using the same supply chain that supports Amazon and its independent selling partners.”

That could make Amazon a behind-the-scenes operator for an even wider swath of commerce, expanding its reach beyond its marketplace and helping it capture more of the $1.3 trillion third-party logistics market.

Shares of traditional shipping companies UPS and FedEx fell after the announcement.

Amazon listed Procter & Gamble, 3M, and American Eagle among the logistics service’s first customers.

That could make Amazon a behind-the-scenes operator for an even wider swath of commerce, expanding its reach beyond its marketplace and helping it capture more of the $1.3 trillion third-party logistics market.

Shares of traditional shipping companies UPS and FedEx fell after the announcement.

Amazon listed Procter & Gamble, 3M, and American Eagle among the logistics service’s first customers.

Ford Announces Plans For New Electric-Vehicle Battery Plant

Ford’s leaving the door open for a Chinese automaker collaboration, says RBC

US lawmakers have raced to introduce legislation to lock in restrictions on cheaper Chinese vehicles and parts ahead of the Trump-Xi meeting in May.

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