Netflix headquarters in Los Gatos, California

Netflix taps Amazon to sell streaming ads in new partnership

Starting this fall, brands will be able to access Netflix’s premium ad slots using Amazon’s buying tech.

9/10/25 12:07PM

Netflix is making it easier for advertisers to get in front of its growing ad tier audience. The streamer announced a deal with Amazon Ads that will let brands buy Netflix ad space directly through Amazon’s demand-side platform (DSP).

The rollout begins in Q4 across 11 markets including the US, UK, Canada, Japan, and Germany. For marketers, it means one-stop shopping: they can use Amazon’s ad tools to plan, buy, and measure campaigns that now include Netflix shows and movies.

“We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP,” said Paul Kotas, senior vice president of Amazon Ads. “Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads.”

For Netflix, the tie-up boosts its credibility in the streaming ad wars against rivals like Disney+ and Hulu. For Amazon, the partnership adds a high-profile partner to its growing ad empire just as brands gear up for the holiday season.

While Netflix no longer breaks out total subscriber numbers, its ad-supported tier has been gaining traction since the streamer’s password-sharing crackdown. In May, Netflix said the discounted plan had hit 94 million users despite being less than 3 years old.

Amazon shares were down about 2.5% Wednesday afternoon, while Netflix shares were flat.

Max Knoblauch10/24/25

Premium seats help push airlines higher following third-quarter results

Shares of American Airlines are climbing toward the carrier’s best trading day since August 12, when ultra-budget rival Spirit issued its initial warning about its ability to survive. American’s shares are up more than 7% on Friday afternoon.

Investors’ optimism comes a day after American posted a better-than-expected full-year earnings forecast. In a call with investors, American said that it’s ramping up its premium cabin offerings.

“Our ability to grow capacity in premium markets will be further supported as we take delivery of new aircraft and reconfigure our existing fleet. These efforts will allow us to grow our premium seats at nearly two times the rate of main cabin seats,” CEO Robert Isom said. American CFO Devin May said that nose-to-tail retrofits of certain wide-body jets will bump the number of premium seats available on those planes by 25%.

Extra legroom has been a boon for major carriers, particularly this quarter. Delta Air Lines said its premium product revenue grew 9% in Q3, compared to a 4% drop in economy seat revenue. Similarly, United Airlines said its premium revenue grew 6%, outpacing economy. Shares of both airlines were up more than 3% on Friday.

Carriers with less exposure to first- and business-class tickets like Southwest Airlines and JetBlue didn’t see the same amount of momentum on the day.