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Nike’s lost a third of its value in 41 days

Tied up from tariffs, Nike has now lost a third of its value from a recent high on February 25, just 41 days ago.

Shares of the sneaker kingpin were down more than 6% on Monday, a drop of more than $28 per share from late February. Aside from the broader market sell-off, the stock appears to be getting dinged by the Trump admin’s apparent rejection of Vietnams tariff negotiation offer. Vietnam said it would slash tariffs on US goods to zero if the US would agree to delay its levies against the countrys imports.

Vietnam, China, and Indonesia are responsible for 95% of Nikes shoe production, and all three countries were smacked with tariffs of more than 30% last week. The companys 13% drop on Thursday marked its lowest close in almost eight years.

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Volkswagen is reportedly closing in on its own, separate tariff deal with the US

In a bid to get its own tariff rate below the 15% applied to most EU exports, Volkswagen is dangling big US investments.

Speaking at a trade show Monday, VW CEO Oliver Blume said the automaker is in advanced talks on a deal to limit its own tariff burden. Volkswagen reported a tariff cost of $1.5 billion in the first half of the year.

Speaking to Bloomberg TV, Blume said the company is in close contact with the Trump administration and has had “good talks” about its separate deal. The current 15% tariff rate on EU vehicles would still “be a burden for Volkswagen,” Blume said.

A company reaching a tariff deal separate from its home country isn’t typical, though there’s already precedent this year, with Apple’s $100 billion US investment deal amid chip tariffs and President Trump’s threats to add a levy to smartphones. Nvidia and AMD similarly struck a deal to receive the ability to sell chips in China and in exchange agreed to give the US 15% of the revenue from those sales.

Speaking to Bloomberg TV, Blume said the company is in close contact with the Trump administration and has had “good talks” about its separate deal. The current 15% tariff rate on EU vehicles would still “be a burden for Volkswagen,” Blume said.

A company reaching a tariff deal separate from its home country isn’t typical, though there’s already precedent this year, with Apple’s $100 billion US investment deal amid chip tariffs and President Trump’s threats to add a levy to smartphones. Nvidia and AMD similarly struck a deal to receive the ability to sell chips in China and in exchange agreed to give the US 15% of the revenue from those sales.

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