Nintendo’s stock popped on Switch 1 price hikes and powered-up Switch 2 sales

Since releasing its long-awaited (and much-needed) Switch 2 console back in June, Nintendo stock has been leaping like Mario — and now, it’s not just strong sales reports helping to boost the video game company’s star-powered share price.

Nintendo’s stock soared 7% on Monday, and rose another 1.3% in trading in Tokyo today, after the company announced that the price of the original Switch and its related products would go up in the US “based on market conditions” (read: tariffs). That leaves the stock within touching distance of an all-time high.

Indeed, the price of the Switch 1 went up to ~$339 on Sunday — after eight years of costing ~$299 — while the Switch OLED went up by $50, The Verge reported, in line with the 15% tariff on Japanese imports announced on July 31. Still, if price adjustments weren’t enough, a strong start for Switch 2 sales seems to be enough for investors to play with.

Nintendo’s fiscal first-quarter results, released Friday, showed that more than 5.8 million Switch 2 consoles have sold from April to June — more than twice the pace of the original Switch, having sold 2.7 million units in its first quarter. Off the back of these figures, Nintendo has said it still expects to shift 15 million Switch 2 consoles, at $450 apiece, by the end of FY26.