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Millie Giles

Nintendo’s stock popped on Switch 1 price hikes and powered-up Switch 2 sales

Since releasing its long-awaited (and much-needed) Switch 2 console back in June, Nintendo stock has been leaping like Mario — and now, it’s not just strong sales reports helping to boost the video game company’s star-powered share price.

Nintendo’s stock soared 7% on Monday, and rose another 1.3% in trading in Tokyo today, after the company announced that the price of the original Switch and its related products would go up in the US “based on market conditions” (read: tariffs). That leaves the stock within touching distance of an all-time high.

Indeed, the price of the Switch 1 went up to ~$339 on Sunday — after eight years of costing ~$299 — while the Switch OLED went up by $50, The Verge reported, in line with the 15% tariff on Japanese imports announced on July 31. Still, if price adjustments weren’t enough, a strong start for Switch 2 sales seems to be enough for investors to play with.

Nintendo switch 2 sales forecast
Sherwood News

Nintendo’s fiscal first-quarter results, released Friday, showed that more than 5.8 million Switch 2 consoles have sold from April to June — more than twice the pace of the original Switch, having sold 2.7 million units in its first quarter. Off the back of these figures, Nintendo has said it still expects to shift 15 million Switch 2 consoles, at $450 apiece, by the end of FY26.

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Max Knoblauch

Microsoft is hiking US Xbox prices for the second time in five months

Microsoft said on Friday that it is once again hiking the price of Xbox consoles in the US, this time by up to $70. According to the company, the new prices will take effect on October 3.

A Series X special edition console will now cost $800, up from $730. The standard Series X is now $650, up from $600. Pricing outside of the US will stay the same, Microsoft said.

If you’re feeling deja vu, that’s because Microsoft just did this back in May when it hiked its Xbox prices by up to $100 in the US. The standard edition of the Series X was $500 at launch, meaning the nearly 5-year-old console has seen a 30% price hike this year.

The update is “due to changes in the macroeconomic environment,” according to Microsoft, language mirroring that of rivals Sony and Nintendo when each hiked their own console prices last month. Industry analysts have long warned that tariffs like those imposed by President Trump could substantially increase the costs of video game console production.

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